| Upgraded Marketing | Why Use an Experienced REALTOR? |
| Our Marketing Plan | "Staging" Your Home to SELL!! |
| Listing with a Relative | Cleanliness |
| Questions or comments? E-mail us! | |
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UPGRADED Marketing of Your Home !! |
| Our Home Marketing System is a powerful, innovative, customized set of services designed to cause your home to sell faster and at the best possible price. As leaders in our real estate market, we offer you communication, team strength, imaginative marketing, and eye-catching advertising. |
RELOCATION Buyers Prudential Gary Greene REALTORS represents
more relocation clients than any other company in the Greater Houston Area. Working as a
team, we bring the |
| REALTOR "Buyers" Your primary "buyer" is a REALTOR! We mobilize the real estate community with specialized, personal marketing, so that they will think of YOUR home when they have that special buyer. |
| DRIVE-BY Buyers We meet the needs of buyers who want to preview a home from the
privacy and convenience of their own automobile. Our |
| WORLD-WIDE Buyers With a multi-room VIRTUAL HOME TOUR through your home, buyers ANYwhere in the world can preview your home on the internet! |
| MARKETING PLAN You will always know what we are doing. We will provide you with a personalized, written plan for selling your home. |
| COMMUNICATION and TEAMWORK We stay in touch and work together with you - as a team - to sell your home. Your PERSONAL WEBPAGE (with marketing updates, buyer feed-back, etc.) is available to you via the internet, any time, from any where!! |
| NO SURPRISES! We'll keep you up-to-date on paperwork, will give you constant "feedback" from showings, will work up a CLOSING COST ESTIMATE for you prior to signing the contract, and after the sale (when our work is just beginning!), we will work beside you through inspections, title company requests, buyer demands .... all the way through closing and beyond! |
| Your goals are our goals. We can’t succeed unless
you succeed. We have developed a step-by-step UPGRADED process to meet those goals. WE SPECIALIZE IN NEW BEGINNINGS! |
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Why Should We Use an experienced REALTOR? To Make More Money! Realtors have access to a significantly larger Buyer pool. A larger Buyer pool creates greater competition among Buyers for your property, which in turn can lead to higher net figures. When Buyers consider foregoing Realtor Representation to buy a home for sale by owner, they are also negotiating for a sale price much lower than market price, since the Seller will not be paying commissions. To Enhance the Property’s Physical Appeal. The presentation of property is vitally important to the ultimate sales price. It is understandably difficult for homeowners who view their property subjectively to make the necessary objective merchandising adjustments before the property is brought to the marketplace. A Realtor can help you see your home through a Buyer’s eyes. To Gain Greater Marketing and Networking. Real Estate Marketing exposes your property more people, and Realtor networking capitalizes on innumerable personal and professional associations. To Increase Property Availability. Most homeowners selling a property feel significantly more comfortable with a professional, objective Realtor. With Realtors, your home is never off the market. To Bring Qualified Buyers. Less Time is wasted. Realtors separate lookers from Buyers, and often have their Buyers pre-qualified or pre-approved with a loan company, giving you more assurance that your transaction will close. To Gain Greater Negotiating Power. Professionally trained seller agents are ethically bound to vigorously negotiate on your behalf. To Benefit from Real Estate Knowledge and Experience in dealing with problems, title companies, inspectors, appraisers, etc. After a buyer is found for the home, many details must be addressed and coordinated in order for the home to close. Realtors are experts in dealing with these many items. To Preserve Both Home Buyers’ and Homeowners’ Privacy, Confidentiality, Safety, and Security. To Guard Against Misrepresentation and Litigation. In today’s litigious society, it becomes imperative that all matters relating to the sale of the property be accurately and comprehensively disclosed. Realtors possess a virtual depository of information and experience, which provides comfort to buyers and sellers alike. In today’s litigious society, it becomes imperative that all matters relating to the sale of the property be accurately and comprehensively disclosed. Realtors possess a virtual depository of information and experience, which provides comfort to buyers and sellers alike. In today’s litigious society, it becomes imperative that all matters relating to the sale of the property be accurately and comprehensively disclosed. Realtors possess a virtual depository of information and experience, which provides comfort to buyers and sellers alike. In today’s litigious society, it becomes imperative that all matters relating to the sale of the property be accurately and comprehensively disclosed. Realtors possess a virtual depository of information and experience, which provides comfort to buyers and sellers alike. In today’s litigious society, it becomes imperative that all matters relating to the sale of the property be accurately and comprehensively disclosed. Realtors possess a virtual depository of information and experience, which provides comfort to buyers and sellers alike. In today’s litigious society, it becomes imperative that all matters relating to the sale of the property be accurately and comprehensively disclosed. Realtors possess a virtual depository of information and experience, which provides comfort to buyers and sellers alike. |
OUR MARKETING PLAN for Selling Your House! We will RESEARCH current and past activity in your area, so you will be able to make an informed decision, based on your time-frame. In partnership with Prudential Gary Greene, REALTORS’ Merchandising System, we will offer ideas for enhancing the Buyer’s perceived value of your home, and equally important, enhance showing opportunities by other Realtors. We will digitally PHOTOGRAPH your home, and produce personalized colored property information brochures and flyers for potential home buyers and Realtors. We will prepare "TAKE ONE" PROPERTY INFORMATION FLIERS, to provide retainable information for drive-by Buyers. UPGRADE !! For buyers who look at your home, we will prepare a special HOME INFORMATION BOOK (with photographs, survey, etc.), highlighting value you have added to your home. SUPER UPGRADE !! We will prepare and record script for "TALKING HOUSE," so drive-by Buyers will have immediate 24-HOUR access to a radio advertisement about your home and the surrounding area. We will prepare and have printed colored BROCHURES OF YOUR HOME for buyers to take when they visit your home, so they will remember it when they leave. We will place a FOR SALE sign and lockbox on your home, the Information Book and colored brochures in home, fliers in the "Take One" box and set up the "Talking House" recorder system. We will enter your home on MULTIPLE LISTING SERVICE, advertising your home to thousands of agents city-wide and Montgomery County. We will enter multiple photographs of your home on the MULTIPLE LISTING SERVICE, available NATIONWIDE! UPGRADE !! We will prepare and distribute FLIERS inviting all local Realtors to Realtors’ OPEN HOUSE, giving them first-hand exposure to your home. We will invest in and prepare INCENTIVES (such as door prizes or luncheons) to encourage attendance of Realtors at the Open House. UPGRADE !! We will HOST your OPEN HOUSE, reporting back to you comments and suggestions from Realtors that will further help you to present your home most favorably in this competitive market. UPGRADE !! We will prepare and personally deliver EYE-CATCHING FLIERS about your home to hundreds of Realtors in The Woodlands and South Montgomery. UPGRADE !! We will prepare and deliver SPECIAL eye-catching FLIERS to other "Top Producers" and our Gary Greene TEAM offices in the FM-1960 area. UPGRADE !! We will PROMOTE your home at our weekly office meeting, so that our fellow Realtors will become familiar with your home. (Our company sells 30% of our own listings!) SUPER UPGRADE !! We are the first in The Woodlands with the "TALKING HOUSE," providing cost-free, commitment-free 24 hour information for drive-by buyers to attract them to your home. UPGRADE !! A COLORED FLIER will be prepared and sent to the WOODLANDS MALL KIOSK, for exposure of your home to Buyers in the Northwest Houston area and The Woodlands area. We will Prepare ad copy for THE VILLAGER or other LOCAL PAPERS, attracting buyers in the South Montgomery County area. SUPER UPGRADE !! We will feature your home on our website through a VIRTUAL HOME TOUR! UPGRADE !! We will mail INFORMATIVE FLIERS to our personal "Sphere of Influence," targeting people who may have interested friends or business acquaintances. UPGRADE !! We offer the GOLD MEDALLION, selectively placed on homes that are priced competitively and show very well, as a BONUS enticement to other agents, and as a very positive "symbol of excellence" on MLS to other Realtors, and on your sign, to drive-by Buyers. SUPER UPGRADE !! We will FEATURE YOUR HOME on our WEB page, http://www.TheDrummondsDeliver.com and EXPANDED INTERNET, including Yahoo! and the National Realtors’ Association website, REALTOR.COM, so that prospective buyers worldwide will be attracted to your home. SUPER UPGRADE !! COMMUNICATION - You will receive comments, updates and "feedback" on your own personal webpage when we get it. We will be in touch constantly. No surprises - Selling a home is a TEAM effort! SUPER UPGRADE !! AVAILABILITY - Our working together as PARTNERS assures you, the seller, that you will be able to reach us at any time, about anything! SUPER UPGRADE !! RELOCATION - As the LARGEST RELOCATION NETWORK in the greater Houston area, our team of Prudential Gary Greene agents has the "first shot" at buyers from EVERYwhere! SUPER UPGRADE !! TEAMWORK - Your home will receive FIRST EXPOSURE CITY-WIDE by almost 1000 AGENTS, working as part of the one-owner Prudential Gary Greene TEAM to sell your home! When you invest in us .... We invest in you!
It’s our guarantee.
And when your home sells ...our work REALLY begins! We will be your constant connection with the other REALTOR, the buyer's mortgage company, the termite inspector, the mechanical/structural inspector, the title company, the appraiser .... until your home closes and funds!
STAGING Your Home to SELL!
DON'T LET THE OUTSIDE TURN BUYERS OFF, BEFORE THE INSIDE TURNS THEM ON!Lawn: The yard should be neatly mowed, raked and edged. Trees/shrubs: These should be pruned and shaped to complement the property.
Flowers: Consider adding seasonal flowers to the garden, a pot of flowers by the door.
Sidewalks: Sidewalks, driveways and your house should be pressure-washed to remove mildew, dirt and stains.
Painting: Check the home for any needed maintenance, just as a buyer would. Repair or touch up as necessary. You can't find a better investment when you are selling your house!
Doors/Windows: All doors and windows should be in working order. Clean and paint doors if necessary. Replace any broken or cracked window panes. Make sure all locks are functioning properly. Check your garage door, and make any repairs needed.
Roofs/gutters: Check for loose or missing shingles. Clean out gutters.
THE SENSES COME INTO PLAY WHEN THE BUYER WALKS INSIDE! Atmosphere: When placing yourself in the potential buyer's shoes, you will want to consider the overall atmosphere of your home. Keep color, lighting, smell and space in mind as you go through the home. Create an atmosphere within your home as one of a place that is safe and warm, and in good condition.
Smell: A clean-smelling house creates a positive image in the buyer's mind. Be aware of any odors from cooking, pets, cigarettes, etc., that may have adverse affects on potential buyers.
Color: Be cautious when selecting colors when painting or replacing carpeting. Stay with neutral colors - let the new owners choose their own color scheme. The key is to promote your home to the largest segment of the buying market as possible.
Lighting: Take advantage of natural light as much as possible by cleaning windows and opening shades and drapes. Add lamps and lighting where necessary. Increase wattage of the bulbs where possible.
Walls: Check for peeling paint and loose wall paper. Consider replacing unusual or bold colors with neutral tones. Clean off all fingerprints and smudges.
Floors: Clean all wall-to-wall carpeting and area rugs. Clean and polish linoleum tile and wooden floors. Consider replacing worn linoleum or carpet. It will cost you less (in time and money) in the end!
Closets: Empty closets of off-season clothing and pack for the move. Organize them to demonstrate the most efficient use of space. Leave as few items on the floor or shelves as possible.
Furniture: Arrange furniture to give the rooms as spacious a feeling as possible. Consider removing furniture from rooms that are too crowded. Avoid clutter. Pack up knickknacks -- both to protect them and to give the room a more spacious feel, but leave enough items to give the home a personal touch. Store large furniture, if necessary.
Woodwork: Clean and polish all woodwork, if necessary. Pay particular attention to the kitchen and bath cabinets.
Bathrooms: Cleanliness is the key! Make sure all surfaces are spotless and remove non-skid decals that are in poor condition. Replace worn or dirty shower curtains, clean and repair caulking, store all personal care products out of sight. Repair any faucets that leak or do not function properly. Clean off mineral deposits with vinegar or commercial products. Clean off countertops. Bringing out your best soaps and towels.
Fireplace: Sweep and clean the fireplace. Place a few logs on the grate to create an attractive appearance.
Appliances: Clean, bright, sparkling and shiny!!
Dining Room: Consider adding fresh or silk flowers, or setting the table with an attractive arrangement.
Kitchen: Avoid clutter -- store small appliances whenever possible to maximize the appearance of work space. Clean and organize all storage space. Remove magnets from refrigerator!
ITEMS NOT INCLUDED IN SALE: Remove (and replace, if applicable) any items such as light fixtures that will not be included in the sale of the property.
Have questions or want more information? Please call us at (281) 367-3531 or 1-800-932-7253, or email us.
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